The minister asked banks to speak directly with young people and learn what they expect from banking. Her message puts the focus on listening to this customer group, rather than assuming that banks already know what younger users want.

The campaign, called ‘Banking for Youth’, will be open to people aged 16 and above. It is planned to run for a month. The supplied report gives October 2 as the starting date but does not state the year or explain how eligible participants can join.

Courses and lifestyle benefits were also flagged as part of the push to make public sector banks more attractive to Gen Z. However, the supplied material does not give details of these offerings, their eligibility conditions or how banks would deliver them. It also does not identify any participating bank individually.

The central message is a call for closer engagement with younger customers. The report does not spell out campaign activities, branch-level responsibilities or any targets for staff. Those operational details remain unstated, so the announcement should not be read as a complete implementation plan.