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Source: The Hindu BusinessLine

The Hindu BusinessLine
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Appointments & Movements
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2 min
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21 Aug
Published
Appointments & Movements
2 min read· The Hindu BusinessLine

Preference for comprehensive health cover growing: HDFC ERGO General Insurance MD & CEO Parthanil Ghosh

HDFC ERGO is seeing a huge jump in retail health insurance sales thanks to new customer-friendly rules. The company CEO says people now prefer policies that cover almost all hospital expenses.

HDFC ERGO General Insurance is reporting a big rise in demand for health insurance. Parthanil Ghosh, the MD & CEO, says that recent rules from the regulator (IRDAI) are making insurance easier to understand and more affordable. He believes these changes will help more Indians buy insurance, moving toward the goal of 'Insurance for All by 2047.' The CEO shared that the industry is becoming more transparent, which builds trust with the 91% of customers who do not make a claim every year but want to know their money is safe.

The numbers for HDFC ERGO look very strong. Since October 1, new retail health insurance business has grown by over 100% compared to the same time last year. Total retail health business, which includes renewals (when customers pay for another year), grew by 52% in the last three months. Motor insurance also saw a 55% jump. In the first quarter, the company grew at 20.6%, which is double the speed of the rest of the insurance industry. Their health claim payout ratio (the percentage of claims approved and paid) was high at 98.3%.

Customers are changing what they look for in a policy. Most people now want 'comprehensive' covers. This means they want a policy that pays for everything at the hospital without hidden charges. They are worried about medical inflation (the rising cost of treatment) and want higher cover amounts. For example, their Optima Secure Plus product can grow a ₹10 lakh policy into a ₹1 crore cover over ten years. Customers also want cashless services and OPD benefits (coverage for doctor visits that do not require staying in the hospital).

Technology is a big part of this growth. HDFC ERGO gets about 4 to 4.5 crore visits to its website every year. To help customers who dislike spam, they launched a 'quiet mode.' If a customer selects this, the company will not call or disturb them after they visit the site. This puts the power back in the hands of the buyer. The CEO mentioned they are also building platforms specifically for Gen Z customers who prefer digital interactions over talking to agents.

For bank officers and aspirants, this news shows that the insurance sector is a high-growth area for the HDFC group. The company is well-funded by its partners, Munich Re and HDFC. They do not need extra capital (money to run the business) because they are funding growth through their own profits. As banking and insurance continue to merge through bancassurance (selling insurance through bank branches), understanding these trends in health cover and digital tools will be vital for every banker.

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Source: The Hindu BusinessLine