The planned campaign puts borrower awareness at the centre of an effort to reduce repayment problems. It will encourage financial discipline, with young people taking loans identified as a group the lenders want to reach.

The initiative comes against the backdrop of fast-growing digital lending. It will cover risks linked to that growth, including those posed by predatory lending apps. The focus is on helping borrowers understand these risks alongside the need to use credit responsibly.

Credit history and paying dues on time are also part of the campaign's focus. These topics bring the message beyond simply taking a loan: the planned effort also addresses how borrowers handle their obligations after receiving the money.

The supplied report does not identify the participating lenders or give a launch date. It also does not explain how the campaign will reach customers or whether branches will have a specific role. No changes to lending terms, eligibility rules or loan pricing have been stated.