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Source: The Hindu BusinessLine

The Hindu BusinessLine
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Banking Sector
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2 min
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01 Jul
Published
Banking Sector
2 min read· The Hindu BusinessLine

SBI unveils a suite of AI-powered digital journeys for retail and business banking customers

SBI has launched several new AI features on its YONO app to celebrate its 71st Bank Day. These updates aim to make digital banking faster and more personal for millions of users.

State Bank of India (SBI) has launched several new digital features powered by Artificial Intelligence (AI) to make banking easier. These changes were announced on the bank's 71st Bank Day. The goal is to help over 53 crore customers get a better banking experience without many manual steps. These updates are for both individual people (retail) and businesses.

One of the biggest changes is for new customers. Now, a person can open a Savings Account, a Demat account (used to hold shares), and a Trading account all at once on the YONO app. This is called a "3-in-1 digital onboarding" process. This means customers do not have to fill out triple the paperwork to start investing in the stock market.

SBI is also helping its existing customers save time at the branch. Eligible users can now convert their regular Savings Account into a Corporate Salary Account online. They can also upgrade their current salary profiles via the app. This is a big relief for branch staff as it reduces the crowd at the counters for small service requests.

Two new tools called "Financial Fitness" and "Sustainability Journey" have been added to YONO. The fitness tool gives a score based on how the customer spends, saves, and invests. It helps them see all their loans and insurance in one place. The sustainability tool shows a "Green Score" to track how much carbon is saved by using digital banking instead of paper-heavy physical banking.

For business owners and MSMEs (Micro, Small and Medium Enterprises), SBI has moved its Trade Finance tools to the "YONO Business" mobile app. This allows bosses to track their import, export, and inland trade deals from their phones. It helps them make decisions faster and see exactly where their money or goods are during the trade cycle.

The bank also introduced a very smart robot assistant named "YONO Ji". This is an Agentic AI (a type of AI that can act on its own) which works 24/7 on both mobile and web. It helps users with questions about products and services instantly. This will likely reduce the number of phone calls coming to help desks as the AI handles simple queries.

SBI Chairman Challa Sreenivasulu Setty said the bank is using AI and data to make banking simpler and smarter. He mentioned that these digital systems are part of helping India grow. For bank officers, this means more customers will handle their own accounts digitally, allowing the staff to focus on more complex banking tasks.

These new features show that SBI is shifting towards a "digital-first" approach. As more customers use YONO Ji and the 3-in-1 account, it could change how branch banking looks in the future. Bankers should expect more AI tools to join the system soon as the bank works towards a modern and sustainable future.

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Source: The Hindu BusinessLine