Important StoriesRBI conducts ₹1 lakh cr Variable Rate Repo auction to push liquidity into banking systemAxis Bank, Visa launch festive credit card campaign with Shahid KapoorRupee falls 3 paise to close at 94.92 against US dollarUDF govt to announce new liquor policy by November: Keralam ministerUnion Bank of India logs 30% y-o-y increase in net profit at ₹5,537 croreFollow UsFOLLOW US ON WHATSAPPHomeGO BACK TO HOME THIS AD SUPPORTS OUR JOURNALISM. SUBSCRIBE FOR MINIMAL ADS. THIS AD SUPPORTS OUR JOURNALISM. SUBSCRIBE FOR MINIMAL ADS. Axis Bank, Visa launch festive credit card campaign with Shahid Kapoor The campaign centres on a film in which Shahid Kapoor uses an Axis Bank Visa Credit Card to fulfil a young girl’s wishes through a magical dollhouse By BL Mumbai Bureau Updated - October 19, 2026 at 04:28 PM.×ShareWhatsAppXFacebookLinkedInMessengerRedditMailhttps://www.thehindubusinessline.com/money-and-banking/axis-bank-visa-launch-festive-credit-card-campaign-with-shahid-kapoor/article71602576.eceCopy Axis Bank and Visa on Monday unveiled a joint festive campaign titled ‘Dil Se Open Celebrations 2026’, anchored around the tagline ‘Iss festive season, har khushi ko banao badi’ (This festive season, make every joy bigger). The digital-first campaign features actor Shahid Kapoor and carries an original score by composer Amit Trivedi.

The campaign centres on a film in which Shahid Kapoor uses an Axis Bank Visa Credit Card to fulfil a young girl’s wishes through a magical dollhouse. Conceptualised by Leo India, the campaign will run across digital platforms, social media, outdoor media, ATMs and Axis Bank’s branch network.

On the offers front, Axis Bank and Visa are rolling out 100-plus deals for eligible credit cardholders across electronics, travel, lifestyle and mobiles. Participating brands include Samsung, LG, Sony, MakeMyTrip, Air India, Burberry and OPPO, among others. Benefits include up to 20 per cent off and EMI options on credit card purchases.

Anoop Manohar, Chief Marketing Officer at Axis Bank, said the campaign aims to help customers make festive moments more meaningful while delivering tangible value on their spends. Gaurav Ramdev, Head of Marketing at Visa India and South Asia, said the partnership is designed to power bigger celebrations through relevant offers.

Axis Bank currently operates 6,414 domestic branches and 12,533 ATMs across India, as of September 30, 2026.

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