The campaign covers three borrowing categories: home loans, car loans and personal loans. Alongside these credit offers, the bank is offering exclusive deals for debit card users, bringing borrowing and card-based shopping benefits under the same festive initiative.

The debit card offers involve more than 40 brands and extend to over 250 outlets across Kerala. The report does not name the participating brands or individual locations, so it does not establish which stores customers can visit to use a particular offer.

Details of the loan benefits have not been stated. The report gives no interest rates, processing fee concessions, eligibility conditions or loan limits. It also does not specify the value of the debit card deals, any minimum spending requirement or whether benefits differ between brands.

The campaign’s start and end dates have not been provided either. For customers, the announcement identifies the products covered and the broad reach of the card offers, but it leaves the terms needed to compare savings or decide on a purchase unstated.