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Source: Economic Times
PNB to focus on Retail, Agriculture, MSME advances, CASA deposits to boost profitability: MD Ashok Chandra
PNB’s new chief plans to boost profits by focus on small loans and low-cost deposits. Find out how India’s second-largest PSU bank plans to reach its next milestone.
Punjab National Bank (PNB), India’s second-largest public sector bank, is entering a new chapter under the leadership of MD and CEO Ashok Chandra. In a recent statement, the MD highlighted that the bank will now sharpen its focus on four key areas: Retail, Agriculture, MSME (RAM), and CASA deposits. This strategic shift is aimed at making the bank more profitable and stable in the long run.
### The Power of RAM (Retail, Agri, MSME) For a bank officer, 'RAM' sectors are the backbone of the balance sheet. MD Ashok Chandra believes that focusing on these sectors reduces risk. Unlike large corporate loans, which can sometimes become high-value Non-Performing Assets (NPAs - loans where the customer stops paying), RAM loans are spread across many small borrowers. This diversification makes the loan book safer.
PNB aims to provide credit support to small business owners and farmers, aligning with the government’s vision of ‘Viksit Bharat’ (Developed India). By increasing loans to the Retail sector (like home and car loans) and Agriculture, the bank can earn a steady interest margin while supporting common citizens.
### Boosting CASA: The Search for Low-Cost Funds A major goal for PNB under Ashok Chandra is improving the CASA ratio. CASA stands for Current Account and Savings Account. For banks, these are 'low-cost deposits' because the interest paid to these account holders is much lower than the interest paid on Fixed Deposits (FDs).
When a bank has more CASA, its 'Cost of Funds' (the price a bank pays to get money) goes down. This allows the bank to lend at competitive rates and still keep a healthy profit margin. The MD emphasized that staff should focus on customer service and digital tools to attract more savings and current account customers.
### Moving Toward a Digital Future To support this growth, PNB is investing heavily in digital expansion. The bank wants to make banking easier for customers through mobile apps and online portals. This will help the bank compete with private players and fintech companies. By using technology, the bank can process loans faster and reach customers in rural areas without always needing a physical branch everywhere.
### Strengthening the Financial Position MD Ashok Chandra noted that PNB is currently in a strong financial position. The bank has worked hard over the last few years to clean up its books and reduce bad loans. Now, the focus is purely on quality growth. The leadership wants every bank officer to focus on 'quality' rather than just 'quantity.' This means giving loans to creditworthy people who will pay back on time.
For those aspiring to join PNB or currently working there, the message is clear: The bank is moving away from high-risk corporate lending and moving toward stable, grassroots-level banking. By focusing on the common man’s credit needs and maintaining a high CASA base, PNB aims to stay a leader in the Indian banking industry.
