The RBI-registered NBFC wants a larger branch presence to serve customers seeking loans against gold jewellery. Gold lending is a core business for Continental Securities, which also provides credit to micro, small and medium enterprises and offers mortgage loans. The number of planned branches has not been stated.

The proposed expansion comes as demand for gold-backed borrowing rises. Industry estimates put outstanding gold loans at about ₹19 lakh crore at March-end. Higher gold prices and demand for credit are supporting growth in this segment for banks as well as non-bank lenders.

On the investment side, Continental Securities has introduced Smart Invest, a digital platform for purchasing mutual funds and monitoring portfolios. It is targeting assets under management of ₹100 crore. The company is also assessing opportunities in portfolio management services and alternative investment funds, rather than announcing a confirmed entry into these areas.

Fresh funding is planned through equity or instruments convertible into shares, but the proposed amount has not been stated. This would follow ₹189 crore raised through preferential issues during January–February 2026. Separately, Rajesh Khuteta has been redesignated chairman and managing director, with confirmation due at the company's 36th annual general meeting on September 28.